Bob Abramo has never been one to shy away from controversy, but a new promotion at his world-famous Chop House has many raising their eyebrows and loosening their belts. The recently unveiled Kahuna Club offers customers weight-based pricing on all their meals ranging from discounted drinks to complimentary appetizers and even free entrees for the restaurant’s largest patrons. Health advocates claim that the program glorifies an unhealthy lifestyle and eating habits, while Abramo says he’s just trying to reward good customers and celebrate the joys of living a big life.
You might notice that more than just the portion sizes are getting bigger at Lahaina’s iconic Abramo Chop House these days thanks to the restaurant’s new Kahuna Club. Customers who join are measured and weighed to obtain their BMI and determine if they’re eligible. Four tiers offer various levels of benefits. A BMI of 30, considered to be the baseline for obesity, is the minimum required to join the club and provides a discount on all drinks. The Big Kahuna’s, those with a BMI of 60+, enjoy the top spot in the club and can enjoy a free meal every day.
Despite criticisms, the restaurant says the program has been a big success with bookings going up over 30% since the club was announced. “We’re bursting at the seams,” says Abramo Holdings Manager Brandi Essen. She claims that the club was created to reward a group of people who are rarely given the recognition they deserve.
“The more you weigh, the less you’ll pay. The Kahuna Club is our way of rewarding some of our biggest and best customers. More than most, Bob understands what it means to live large and we’re just trying to celebrate those who understand that food is one of life’s greatest pleasures. The Chop House has always been a judgement, vegetarian, and booth free environment. We commissioned custom club chairs made from local koa wood and the same carbon fiber technology used in Kalani Custom Boards. These seats can handle our biggest customers as well as a tsunami but we decided that wasn’t enough. We want to acknowledge those big eaters who’ve helped us stay in business for so long and give them the credit and discounts they deserve. We’re putting the fun back into the words fat-free.”
Unsurprisingly many health and lifestyle advocates have condemned the club since the announcement and say that promoting unhealthy eating is reckless and ultimately damaging to those in the club. “It sends a terrible message and offers no vegetarian options on the discounted menu,” says Chef Craig Hoomaau, a certified nutritionist and transpersonal plating-arts instructor at the Kokua Wellness Center and Spa.
“Life is about balance and green vegetables, both of which are sorely lacking in these people’s lives. To celebrate the tainting of the spirit with buffets and piles of grilled meats is anathema to me. Instead of discounts, these people need phytonutrients and a thorough gastro-attunement to teach their cells to reject the evils of trans fats and embrace a complete tonal supplement regime. This celebration of excess needs to stop.”
“Instead of telling these people they need to change we should be celebrating their taste,” says Chop House owner Bob Abramo adding, “Trust me. These are the people you’d want to keep close in an emergency.”
“Almost as much as a piece of perfectly smoked pork, I appreciate excellence, and that’s what I see in the members of the Kahuna Club. These people are experts when it comes to finding and enjoying great meals. They say that mastery of an activity comes after 10,000 hours. I don’t know how many hours these Big Kahunas have spent eating but I can ensure you that they are enjoying at least 10,000 calories a day thanks in part to our club. Historically, these people used to be revered. This fascination with “healthy” eating has been a relatively new fad, and one I hope to chew up and spit out.
There are a lot of lightweights out there saying that joining the Kahuna Club is the same as fattening yourself up for slaughter. Not only is that incredibly offensive, but it’s just not medically true. We live in an amazing time where many of the diseases that once affected those living a food-forward lifestyle can be easily cured. Advanced stem cell therapy, tailored DNA technology, and cutting-edge tissue science allow us to live a completely meat-centric existence. These people aren’t misguided, they are at the bleeding edge of life. We want to help them get out there and devour everything the world has to offer.”
