The Lahaina Conservation Association (LCA) has announced today that they have sent a demand letter to Bob Abramo and filed an official complaint with the mayor’s office requesting that the controversial Abramo Chop House and Meat Museum signs be removed from the preservation zone. Mr. Abramo’s office says that the signs act as an important safety feature for tourists who may become lost, by offering recognizable landmarks and extending wifi coverage to the entire zone.
Not counting the infamous case of the Hower family who became lost while hiking along the Pali Trail, misplaced or disoriented tourists were not a major problem around Lahaina. Last year that began to change. 2047 saw dozens of official searches and a handful of legal cases claiming that the trails were dangerous and that the county was slow to respond to reports of missing visitors. Many worried about the complaints draining limited resources and hurting tourism. A call for more clearly marked trails and an expansion of wifi service was put out. That call was answered by Bob Abramo.
Known more for his meat-centric businesses and his real estate holdings, many were skeptical of Abramo’s intentions. According to LCA spokesperson Kimberly Hekili that skepticism was correct, “Mr. Abramo clearly knew that he was bending the rules of the agreement he signed with the county. While it’s true that his billboards are recognizable and expand coverage through the preservation zone thanks to the Phxicom wifi towers mounted on top, they are hideous. People travel from around the world to enjoy the raw natural beauty of our wild places, not be assaulted with billboards with bad puns like: ‘You never saw sausage place!’ or ‘We’ve got a lot on our pâté!’ The advertisements are clearly against preservation zone rules and we are demanding that they be removed immediately.”
10 billboards in total are spread throughout the zone and along the trails. Each of them tells how far you are from Abramo’s wildly popular eatery and points in its direction. The public response was quick and loud. Many called for a boycott of Abramo businesses until the billboards were removed. Others found the signs kitschy and amusing. However, officials were not amused and ordered Robert to take the billboards down. Abramo refused and a legal battle began. While the case has been going on for almost a year, insiders say that an agreement is near and will be announced by the end of the week.
“I’m not really sure what all the fuss was about,” says Abramo.
“Like my steaks, I think our signs are extremely tasteful. The county had a problem and I solved it for them. I’ve met every condition of our contract. The Phxicom towers we’ve provided now cover the entire zone like a tasty peppercorn sauce. Each sign is easily spotted and points in the direction of civilization and deliciously tender ribs. If the mayor’s office had a problem they should have said something during construction. The bottom line is that the county doesn’t have a leg to stand on. This was a federally sanctioned project and we met all of the FCC criteria present in the agreement. The reality is that we could mount a thousand foot tower every fifteen feet and the county, city, or state couldn’t say word boo. However, I’m not completely unreasonable. We offered to shut off the lights, even though that defeats the whole purpose if you ask me.”
Preservation Zone Compliance Liaison Elizabeth Stonegate says she has worked hard to resolve the issue which she blames on “underwhelming” legal advice from inside the mayor’s office. She resents the intrusion of the environmental group, warning that it may upend a tentative agreement reached over the weekend. “The LCA is completely out of their depth,” Stonegate says.
“If a demand letter was all we needed to void this contract the situation would already be resolved. Ms. Hekili’s ineffectual attempt to make her organization relevant in this situation is laughable. This in not the first time Kimmy has tried to assert herself. It seems like whenever she reads that a problem regarding the preservations zone is about to be solved, she sticks her nose in and claims victory. It’s actually a little sad. As I’ve told her before, the adults have everything well in hand, so she doesn’t need to worry. She should feel free to return to the kids table and look at all of her participation trophies. We’ve already reached a provisional agreement without her help, that I believe will make everyone happy. Details will be released in a few days and I look forward to seeing how the LCA plans on taking credit.”
