Lahaina’s Kokua Wellness Center is renowned for its lavish health and beauty treatments, as well as its exclusive clientele, but now a new offering is promising to make Kokua your go-to destination to get sick. Customers receiving the new “Rhinage” therapy inhale a viral-laden mist designed to “train your immune response naturally” and allowing you to “get sick on your schedule.”
While the idea of inhaling a sticky viral cloud may seem gross or even dangerous to most, spokesperson Yvonne Masters says the Rhinage treatment uses viruses harvested from a select group of people in a clinical setting, and is a safe alternative to needles and pills. Masters acknowledges that the idea of paying for what amounts to a sneeze in the face is off-putting, but counters that the treatment is all natural, and allows those with busy lives the flexibility of scheduling their sick days. She says,”Knowing when you are going to be sick is now among the many luxuries we can offer our clients.”
“Nothing is worse than being sick on Valentine’s Day, and there’s no better gift for that certain someone in your life than a healthy you. With that special day waiting right around the corner the time is right for Rhinage. The process is completely painless and takes only minutes. Our specially harvested rhinoviruses, from our exclusive pool of donors, have proven to be 95% effect after the first treatment, training your immune systems to be strong and resilient. The mist is warm and pleasant, allowing you the freedom of getting your cold out of the way. The world has never moved at a faster pace and you already schedule everything in your life. Now you can schedule your sick days too, with the help of Rhinage.”
Although the promise of planning your sick days like you would a vacation may seem intriguing to some, most medical professionals are skeptical of Rhinage’s safety, and its ability to keep people from getting sick after a treatment. “That’s not how the science works. On top of that, it’s just really nasty!” says Dr. Dalia Forsythe, Medical Director at the Lahaina Medical Center.
“The first issue is that despite their claims, this is not how vaccinations work. When you get vaccinated you are introducing a dead or weakened antigen into the body so it can build up an immune response without being overloaded. These people are using an active viral load. They are basically canning sneezes and spraying people with them for money. Going around and licking doorknobs would be just as effective. In addition, there are over 200 types of rhinoviruses, so if you really want complete immunity, you’d need to get sprayed in the face hundreds of times.
Lastly, as far as I know these treatments aren’t conducted in hermetically sealed rooms, and under virtually none of the usual lab protocols one would expect when handling live viruses of any type. This is not like one of those old fashioned chicken pox parties people used to hold before the vaccine was widely available in the late 1990’s. There’s serious potential for real harm here. There’s no telling what specific antigens have been introduced during storage, or are floating around in the treatment room. We’re talking about something that has great potential to mutate into more dangerous forms. This is exactly how a plague starts. In my opinion, Rhinage is a snotty time bomb waiting to go off.”
For some, Forsythe’s warning may have come too late. Despite assurances from Kokua that there is no evidence the treatment can lead to anything more serious than a mild cough, sore throat, and some congestion, Lahaina resident Gary Puniwale disagrees. He says Rhinage was not only NOT right for him, it led to some serious health issues.
“Like many I saw the ads lat month about Rhinage and how it could guarantee a sick-free Valentine’s Day, so I made an appointment right away. I don’t have the best luck on that day. To be honest it’s been historically disastrous for me. I’ve been: dumped multiple times, been in two head-on collisions, broken my leg diving, broke my clavicle falling off a horse, needed over 100 stitches after cutting my leg on some coral, nearly drowned, gotten food poisoning multiple times, and was bitten by both a dog and a pig on Valentine’s. I figured no matter how bad it got this year, at least I wouldn’t be sick. Unfortunately, things didn’t work out that way.
The treatment itself was a little repugnant but fine overall. They lead you into a little room. You sit in a really comfy chair while someone cleanses the air by ringing a bell. Then they give you a little spritz in the face with this thing that looks like an old perfume bottle. It’s a little sticky, but that’s it. When I woke up the next day however, I had a rash all over. I wrote it off at first, thinking it was just a reaction to the cheap laundry detergent I bought. But as the day went on I started to get the chills and decided to go home early and get some sleep. Next thing you know I’m bleeding from my eyes and ears. They think it might be a rare strain of dengue fever, but I haven’t traveled anywhere so they’re not sure. We’re still waiting on some tests. I had counted on a runny nose but not all the blood and IVs. They say love is blind, and I’m just hoping I’m not by the time this is all over.”
