STORYLINE

Reports of broken ads might be something more troubling

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Hi Lisa,
Thank’s for reaching out to me. I’m willing to help in any way that I can. Like many here, I had a tough time after the Luau attack. It seemed like there could be another bombing at any time, and all the investigators asking questions kept everyone nervous. I was on edge most days, just waiting for the other shoe to drop. You’ve done a remarkable job at piloting us through all the fear and chaos. We weren’t sure that the company would come out the other end of this intact. Not only have we made it through those troubled waters, we’ve never been stronger as an organization. I respect you and the work you’ve done, that’s why I agreed to report to you directly if Dr. Oeming did anything unusual.

To be honest, I was very uncomfortable with your request at first. This was Eric Oeming: the inventor of veil travel, one of the world’s richest men, CEO of the world’s largest company, brilliant scientist, survivor of a bombing attack. Reporting on his actions while working under a roof that he had built seemed wrong to me. With all the rumors swirling around after his return and the media lockdown, I worried that you might be dragging me into something above my paygrade. Everything seemed fine for a while, but then I found Dr. Oeming in my office one morning with a request.

He wanted to have all the data for 2 specific nights of transports. I told him that it would be no problem and I would make sure he had it by the afternoon. Then he said that he also wanted anything we had from customer’s ceremplants for those same nights. I started to explain that we’d need a court order to review that data, but before I could finish he became very agitated. He complained that he didn’t have time for paperwork, and that there was a time that “employees just did what they were told.” He must have seen the shock in my eyes because he calmed himself and said that any help I could provide would be appreciated.

I never worked with Dr. Oeming before but I had heard people say he was a different man after the attack. They said he hardly talked anymore and insisted on working alone. I didn’t think much of it to tell you the truth. I can’t imagine what losing my family would do to me. I don’t see how escaping a bomb attack couldn’t change who you are. He looked so earnest in my office, like some part of him really needed this information. So, I thought I’d look into it personally. I’m turning everything I found over to you because I don’t really understand what’s going on, but I think Dr. Oeming is involved somehow.

We get complaints about our veil ads all the time. Most are about some sort of technical issue: blurred images in the stream, ringing in the ears during the ads, that sort of thing. We take detailed reports from everyone who has an issue, but we get so many that they often get lost in the shuffle. I started looking at the two nights in question and didn’t see anything unusual at first. There was a slight uptick in complaints about ads but nothing that seemed notable until I started to read the customer narratives. This is going to sound strange, but a significant number of customers those nights report seeing things that aren’t ads in our inventory.

A number of travelers on the night of September 27th reported seeing an ad for an unknown war movie. A few complained that they didn’t recognize any of the actors and that they never saw a title. However, most of the complaints that night were about the graphic nature of the ad. In particular, a mother claimed that her children were traumatized by witnessing a soldier being hacked apart. I had assumed that another bad ad had slipped past our quality control team. Upon closer review, I discovered we didn’t have any movie ads in the rotation, let alone anything that graphic.

Then on the night of September 29th, there was a similar uptick in ad complaints. This time the issue wasn’t graphic violence but rather another question about messaging. The reports say that customers saw fields of plants as far as the eye could see. It was the description of the plants that caught my eye. Dozens say that they saw fields of short plants with reddish pods that looked like chicken wings. That reminded me of something. Do you remember last year when we lost that flat of Kükenroot seedlings? These reports seem to describe a field of Kükenroot. Then I noticed the dates.

Wasn’t Dr. Oeming’s daughter born on the 27th and his wife on the 29th? After some digging I found that we experienced numerous little power surges throughout those nights too. Nothing large enough to raise an alarm but big enough to show up in the daily reports. I went through employee records and discovered that according to his badge, Dr. Oeming never left the lab to go home those nights. I’m not really sure what all this means but thought it definitely met your criteria for “anything unusual”. I hope you don’t think I’ve been reading too many tabloids or running down a hole of conspiracy theories. There’ no doubt something odd is going on, and I’m hoping you can clear it up, whatever it is. Please let me know if there is anything else I can do.

STORYLINE

Veilcorp and Glimpsea Launch “Familiar Faces” App

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You find yourself in a new city, far away from the place that you call home. The sights, sounds, and even smells are unfamiliar. Everyone’s accent is different and there is a whole host of local slang terms to learn. Even the street food is different here. You’re not sure where the cool place to hang out is or if you’ll have anything in common with the people there. You are on your own. It’s one of the hardest parts about being a child who moves to a new town, but is it also a burden for tourists? Veilcorp seems to think so. The company is launching a new app called “Familiar Faces” designed to help visitors feel more at home and help them connect with local businesses while staying in Lahaina.

The ceremplant app helps visitors locate others from the same geographical locations, using Veilcorp facial recognition data and Glimpsea’s Lahaina View Project. In addition to helping visitors find others from the same area, the app provides companies with highly targeted ad opportunities.

“We run the feed from our cameras through a Veilcorp facial recognition system and Familiar Faces does the matching. A map shows you where people from your area are in real time. Feeling like a stranger in a strange land can be one of the hardest parts of traveling. The app is great way to find someone to talk to when you’re far away from home. We’re excited about the possibilities here and are already in talks with other cities about expanding the service. I believe tourism bureaus across the country will be begging for this kind of program,” says Simon Ike Vice President of Glimpsea.

Veilcorp has big plans for the pilot program. They see Familiar Faces expanding into other areas and becoming an integral part of everyone’s vacation experience. Brie Howard Vice President for Special Projects and Strategic Growth (VPSPSG) says, “The app also uses information gathered by our 3rd party partners to identify people with shared interests. If you’ve booked an ATV tour of the preservation zone, you’ll see others who have as well. If you asked about deep sea fishing, you’ll see who else has booked a charter. It’s a giant win for local businesses. With a premium subscription, a company can get a real time map of people interested in their services. This offers a wide array of valuable and highly targeted marketing information.”

However, not everyone is excited about having a real-time location service available to anyone. Many have accused the Familiar Faces app of being a stalker’s “dream come true.” They accuse the company of “pushing the boundaries of personal safety for a dollar,” pointing out that the program is currently opt-out for visitors. Some have more basic concerns about the program.

Local resident John Driscol is a vocal opponent of the new app and was one of many protesting in front of the Mayor Cravalho’s office this week. He says,

“I was not born and raised here but I found things to do without the help of an elaborate tracking system. I started counting waves the very first day I arrived. Part of the joy of wave counting as a hobby is the solitude it provides. A guy can sit and really ask himself the important questions in life: Will this cooler keep my drinks cold enough? Will I be able to completely relax in the next 7 hours before my kid gets home? Will they have the initiative to make themselves something to eat if I’m late again? The last thing I need is some out-of-towner who thinks that counting waves is easy, breaking my focus by wanting to talk. It’s not just the hassle of being interrupted that I’m concerned about. My life is significantly different now than it was before my wife and I moved here. I was a legend back home. No event was complete until I made an appearance. They could have made movies about my life in my early 20’s. I don’t want someone from my home town seeing me now and reminding me of what might have been. There’s a reason I skipped my 20th class reunion. I had some great times back then. Being a husband and father is really hard work, and the last thing I need is a walk down memory lane.”

STORYLINE

Veilcorp Expands Veil Drop Program Across Maui and Mainland

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Veilcorp has announced that it plans to expand its wildly popular Veil Drop service across Maui, and to a handful of locations in Seattle. Part delivery and pick up program, and part secure personal storage service, Veil Drop currently has over a dozen locations across Lahaina. The service allows customers to both ship and receive packages, as well as deposit items securely for later pick up. A hit with tourists and busy Front Street shoppers alike, Veilcorp plans on adding an additional 30 locations throughout the island.

“Think of it as a personal storage trunk that you don’t have to lug around with you,” says Brie Howard, Veilcorp’s Vice President of Special Projects. Using a revolutionary microveil system, a Veil Drop location is able to send deposited items to a secure Veilcorp facility. Customers need only enter their security code to retrieve the item in seconds when they’re ready. In addition, Veil Drop users can send and pick up packages at any location when it’s convenient for them via Alohagistics, Veilcorp’s shipping partner.

“Veilcorp has always been about expanding horizons and making life easier. We’ve turned the world into a truly global community, and fostered opportunity for millions. We revolutionized the way you travel; and now we’re revolutionizing your daily life. Thanks to Veil Drop you don’t have to worry about carrying around multiple bags if you’re shopping downtown, keeping track of your important paperwork, hiding presents from the kids or loved ones, securing valuables in your home, or figuring out which box in the attic holds the holiday decorations. Thousands of Lahaina residents have come to rely on Veil Drop to store and organize their things, as well as ship and receive packages in over a dozen locations. We are thrilled that many more will be able to enjoy Veil Drop service in a convenient location near them soon,” says Howard.

Some aren’t quite as enthusiastic about the program’s expansion however. Spokesperson for the Office of Hawaiian Culture (OHC) Ike Hoomana says he worries that the island will soon be dotted with Veil Drop kiosks and worries about the effects of 127, the element used to power veil travel, leaking into sacred or delicate areas.

“We have grave concerns about turning this beautiful land of our ancestors into the land of a thousand storage lockers. We already have too many tourists who don’t respect our culture and natural places by leaving their trash and stomping through sacred areas. Even with limiting their numbers through the Interisland Preservation and Travel Act (IPTA) our island is losing its character and aloha spirit. Now Veilcorp wants to put machines fueled by 127 into the wilds, and make it easier for people to access anything they want, at anytime, instead of fully appreciating the beauty around them. We have seen the effects of this dangerous fuel on our shellfish, and I can only imagine how much damage it will cause with this expansion. Trading the health and beauty of Maui for convenience is no trade at all. All native Hawaiians deserve a flourishing homeland. It is our birthright and heritage that must be protected.”

Howard dismisses Hoomana’s concerns as “typical hysterics and fear mongering.” She points out that 127 has been used safely for decades and that there is no evidence that it causes harm to plants or animals. However, some have concerns about the service itself, not its impact on the environment. Scott Stonegate says the Veil Drop service almost cost him his marriage.

“I got a Veil Drop account as soon as it was available, just to check it out a few months ago. I was excited to try it and see how it worked. I deposited a few household items, sent a couple of packages, and timed how long it took to get things out. I was impressed with how quickly the service worked, but didn’t have much use for it at the time. Somehow, I innocently forgot to mention it to my wife, and one night while she was going through my phone she found my passcode, and things went downhill pretty fast.

She went to a location first thing in the morning, and requested everything in storage. Somehow they got my stuff mixed up with someone else, and it was a disaster. She found a few changes of clothing that just happened to be in my size, a couple bottles of wine, some lingerie that just happened to *not* be in her size, and a teddy bear with a heart that said Shelby. Not being Shelby, my wife was understandably upset. Thankfully after a few days, and my explanation of what must have happened, she calmed down. Everything is fine now, but I refuse to use Veil Drop until I can be assured that this type of mixup won’t happen again, or they implement tighter security measures.”

STORYLINE

Man Attempts To Break Longest Noodle Record To Fight Hunger

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Food insecurity is a big problem in Hawaii, that Lahaina resident Ralph Umeke plans on fighting with a giant noodle. Partnering with Veilcorp, Umeke will attempt to break the world’s record for the longest handmade noodle, in an event to bring awareness to the problem, and raise money for food pantries across the island.

According to the Department of Human Services (DHS), over 16% of Hawaiian households have difficulty during the year providing for all their members due to lack of resources. That is a statistic that Umeke, owner of the famous “Hula Noodle” eatery, finds troubling.

“I think it’s a shame, disgraceful really, that even in paradise, over a quarter million people aren’t sure where their next meal is coming from. We live in an amazing time. People can travel to any destination in the world in a matter of seconds, we have the ability to genetically engineer plants and animals like never before, but we still haven’t figured out how to make sure kids aren’t going to bed on an empty stomach. I had no idea the problem was this bad until a few months ago, but I’m doing everything I can to raise awareness and work towards a solution. That’s what this event is about. Showing everyone that they can make a difference using whatever skills and resources they have. I know noodles, and with the help of my Veilcorp partners; I’m going to make the longest one the world has ever seen.”

Hundreds of food insecure families will be the guests of honor for the event this weekend, hosted by Veilcorp. Umeke will attempt to create, by hand, one continuous noodle over 1.25 miles long (2,000 meters). If successful, the noodle will be served to the guests of honor and a number of special donors. There will be food, music, games, and information on how to help struggling households for the general public as well.

“When Uncle Ralph asks you to help, you can’t say no,” says Veilcorps VP of Special Projects Brie Howard. “The statistics about food insecurity in Hawaii are heart-wrenching. We are honored that a fixture of the Lahaina community like Mr. Umeke would ask us to help raise awareness to such an important issue. Whether he’s helping to keep our beaches clean by teaching kids the importance of recycling, or making sure that everyone has food and water after the devastation of hurricane Neki, Ralph Umeke is always striving to make the world a better place. We share those ideals at Veilcorp, and are thrilled that we were asked to be part of this record breaking event.”

Umeke says he’s confident that his attempt will be successful, “I actually make more noodles on a busy Saturday. The only issue I see is not letting it break, but I’ve been making noodles for over 40 years. At this point my hands just know what to do. I’m pretty sure that I’ll break the record.”

Ralph’s confidence might be in part due to a high-tech ace up his sleeve. Long-time friend and fellow Lahaina resident Ano Lee says the pair have been preparing for weeks using a virtual reality training system.

“I know that he is serious about this issue because he’s letting me talk to you. I’ve never known Uncle Ralph to be scared of anything, but he is terrified that someone is going to ask to take his picture while he’s wearing the rig I built. It may look a little funny, but it is really amazing. The Noodle Simulator’s helmet syncs up with the wearer’s ceremplant, the vest and boots measure subtle body movements, the wristbands track the hands, and all the data is fed and recorded into the belt. We have simulations that account for environmental factors like high humidity, wind, and rain, anything that might affect the strength of a noodle. He’s done great in the practice runs so far, so I’m sure everything will go smoothly this weekend. We’ve collected so much useful data that I think we could train someone to be the next Uncle Ralph by simplifying the system and hooking them up. Not that I ever would of course. I think he’s prepared for anything that could come his way at this point.”

Umeke says he appreciates the outpouring of support for the cause. “This wouldn’t be possible without the help of Veilcorp, the volunteers, DHS, and yes, Ano and his crazy noodle simulator. I appreciate everyone’s help, but I want to make sure that nothing overshadows the reason we’re all coming together. I’m going to make a noodle over a mile long, but we all have miles of work left to do. We need to ensure that our friends and neighbors don’t have to worry about something as simple as a meal.”

STORYLINE

Veilcorp Debuts “Potato Day” Campaign

It’s been called childish, inane, banal, senseless, and ridiculous by some, but many travelers look forward to Veilcorp’s April 1st marketing campaign every year. The company’s unique annual announcements have become a much loved company tradition, even though a few complain that the campaigns make the 1st the worst day to travel. This year was no different. At midnight in Lahaina the company made their announcement, and customers could smell the spud in the water, Veilcorp would be celebrating “Potato Day” for the next 24 hours.

Veilcorp has a long history of promoting Lahaina innovation and special events says Brie Howard, VP of special projects and strategic growth.

“Veilad pioneered one of the most popular electric vehicle charging campaigns in the world. With the help of our sponsored-species partners, the Duracave elephant herd remains viable and happy, and Womanimal nearly saved the wild cheetah population from extinction. The company has given a young man born in the Lahaina station free travel for life, and offered the public some of the most advanced facial recognition software available. However, I think Potato Day is special. Smashed, whipped, baked, sauteed, grilled, boiled, or fried, the noble potato is almost as versatile as Veilcorp itself. The tater has spread across the world, connecting cultures and people, a perfect metaphor for what we strive for every day at Veilcorp. Immediately upon reaching their destinations, customers will see a sign that says, ‘Caution: Incoming Potato’ and our special gravity fed delivery system will drop a potato. This will be the first integration of such a system ever with our veil technology, making the whole process very exciting.”

In addition to their complementary potato, Veilcorp customers will be able to enjoy special potato oriented events unique to their location. According to a press release, the Lahaina station will feature seminars from world famous botanist Adler Walters, who will describe the tuber’s importance in history. “First cultivated by the Inca people around 8,000 BC, the Conquistadors discovered the flavor of roasted potatoes when they conquered Peru. To put it simply, they were blown away, and brought the new food to Europe. The new crop was easy to grow and very nutritious. A superb source of vitamin B6, vitamin C, potassium, copper, manganese, phosphorus, niacin, dietary fiber, and pantothenic acid, with antioxidant qualities, the potato can be considered a super-food. They were worth almost as much as gold during the Alaskan gold rush, and became the first vegetable grown in space, when NASA successfully grew them back in October, 1995. It is now one of the most popular crops on the planet…. The potato is a traveler and a pioneer, just like Veilcorp.”

Reactions to the Potato Day campaign have been mixed so far. Some food security experts have called it wasteful and short-sighted. Advocate Kimberly Hekili says, “If Veilcorp spent as much time and money trying to end hunger as it does being “quirky” once a year, thousands of kids wouldn’t have to worry about where their next meal is coming from.” Numerous online auctions are already up, offering a hungry public a chance to own a Veilcorp potato. With prices soaring as high as $5000, there’s no doubt that these potatoes are hot.

COO Lisa Hunt says she stands behind the company’s Potato Day offering. “There’s nothing like having a potato around in case of an emergency,” she says.

“Not all marketing campaigns are created equal, but I think it’s fair to say that we hit it out of the park this time. I’ve been assured by our London station that everyone is having a spuddy good time with the new promotion. We’re including a voucher with every potato, redeemable for preparation and cooking at thousands of participating restaurants across the globe. We want to make sure even our busiest travelers get a chance to enjoy the starchy goodness we’re handing out today.”

Hunt says the promotion will continue while supplies last, and hopes that everyone appreciates the pilgrimage of the potato across the globe, and their own journey as well.

STORYLINE

Veilcorp Unveils Plan For Public “Veil Stop” Network In Lahaina

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In the past two decades veil technology has changed the face of long distance travel. Veilcorp has made the dream of near instant world transit a reality and dominates the global business and leisure travel market. Now, with a new plan for a public transportation system in Lahiana, the company appears ready to change the way we move locally as well.

A joint project between Veilcorp and the Hawaiian government, the proposed “Veil Stop” network would see the company converting already existing bus stops in Lahaina into a series of small, interconnected veil stations. The plan is backed by Mayor Albert Cravalho who released a statement this morning which reads in part, “We are proud to partner with Veilcorp in this amazing project. The County of Maui has long been a leader in technological adoption and environmental awareness. We look forward to being able to provide tourists and residents alike a safe and easy way to travel across the island, while doing even more to protect our beautiful and delicate natural areas.”

Brie Howard, Veilcorp’s VP of special projects and strategic growth, says that the program will revolutionize local travel and business.

“Without getting into specifics, we’ve made great progress in the past few years reducing the amount of energy required to power our veil technology. We’ve made the process efficient enough, with the same safety features, that our Veil Stop network is now viable. Much of what we need is already included in the bus stops. With a few minor additions and a little new wiring work, we can offer a unique travel experience for visitors who don’t want the hassle of traveling on a bus.”

Even though the buses running in the Lahaina area are completely electric, Howard points out that they still have some environmental impact through maintenance, wear and tear on the road, and a reliance on rare metals for the production of batteries. The Veil Stop network on the other hand, would largely rely on existing infrastructure and the solar production of 127 by the Icarus project for power. According to Howard the system would have virtually no negative impact on the environment. “The best part is that you’ll never have to ride the bus again,” says Howard. “Nothing can ruin a vacation like having to be trapped inside a vehicle with crying babies, inebriated travelers trying to hold it together over the bumps, and lost tourists shouting for the driver to stop every 100 yards.”

Residents and business owners alike have expressed excitement over the project since it’s announcement. One of the most enthusiastic has been Ralph Umeke, the owner and operator of the Lahaina favorite, Hula Noodle. Umeke says the network would be a boon to tourists and residents alike. “The buses run pretty late but there are always people who don’t make the last run for the evening. Usually, it’s people who’ve been enjoying themselves a little bit more than they should. That leaves them few options. Some choose to call Hailoha for a ride, but they are often belligerent. I know quite a few drivers who won’t pick up in certain areas at night, because they don’t want to deal with the hassle or spend hours cleaning up their back seats. Others try to walk back to their hotels but that can be dangerous and they often get lost. The worst are the people who get one of the public Manimal ATVs and somehow work around the breathalyzer interlocks. Anything that can keep those 4-wheeled menaces off the roads and lawns of Lahaina is a long-time coming if you ask me.”

Many residents are as thrilled as Umeke, and the Mayor’s office has been flooded with questions about how many, and which stops would be converted under the plan. Those living in areas where bus service was discontinued due to the expansion of the preservation zone, are especially eager to learn if the network could expand to these old stops as well.

John Driscol, one such resident, says he’d be delighted to see the program expand into the preservation zone.

“They took away all busing in my area 15-years-ago, both public and school routes. Since then, I’ve needlessly spent over 60 hours a year walking my kids to the next closest stop, or in some cases, the school itself. When you do the math, I’ve spent almost 38 days chained to unnecessary parental responsibility since the buses stopped running to our neighborhood. I can’t get those days back, but it’s not too late for other parents who love their leisure time but feel an obligation to ensure their children’s safety as well. I take comfort in knowing that this system has the potential to help new parents who haven’t had to endure what I have. In addition, the fact that I would be able to greatly reduce the amount of steps I’d have to take in a day, gives me hope. Looking at the location of old and existing bus stops, I believe I could reduce the number of steps I take in a busy day to under 2,000, and most days far less. I can’t get those school days back, but I might be able to greatly extend the life of my sandals, and that’s good enough for me.”

STORYLINE

Veilad Wants to Help You Power Your Vehicle

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A popular program in Lahaina that offers charging credits for electric vehicles in exchange for advertising is set to expand to all of Hawaii. The expansion comes just one year before the state mandated goal of having all ground transportation use renewable energy sources. Started in early 2043, the plan is a joint venture between Veilcorp spinoff, Veilad, and Phxicom.

Veilad has helmed many successful campaigns over the years including branded Reality Machine merchandise, and ads while you travel through the veil, but it was their corporate sponsored animal campaign that served as inspiration for the charging program. “The safety of the Duracave elephant herd served as the impetus for our charging initiative. We thought that giving an owner the chance to brand their vehicle in exchange for Veilcorp charging credit was a win-win situation. However, it wasn’t until we learned about Phxicom’s amazing sprayable display technology that our plan really took off,” says Veilad’s president Brie Howard.

Phxicom spokesperson Scott Parata adds, “Veilcorp has more charging stations than any other company on the island, and with Hawaii’s push to expand the use of EVs, the program sounded like an amazing opportunity. We’re glad we get a chance to show off the capabilities of our sprayable display while doing something to help the environment.”

Owners simply bring their vehicles to a participating facility and have the sprayable display installed on part, or all of their vehicle, depending on which plan they choose. Veilad then runs various advertisements that change depending on location. At the end of the month enrollees get a charging credit usable at any Veilcorp charging station.

The basic program covers the doors and hood of a vehicle and displays a different ad a few times a day. Brie says that for the average driver, the basic program can cover about 25% of their monthly charging bill. The premium program covers the entire vehicle with the Phxicom technology, and offers a much bigger payout.

In addition to covering your whole vehicle, the premium program is much more advanced. Sensors in the display track where a driver is in real time, and displays ads for businesses nearby or of particular interests. For example, if you find yourself near Black Rock Beach, ads relating to swimming and snorkeling will display. Further, the technology will play an accompanying audio track to ads if it senses it is in a high traffic area, regardless of whether or not it is being driven. According to Howard, participants in the premium charging program can expect to never pay a charging bill again.

While the program is a popular one, it is not without its detractors. Many consider the branded vehicles an eyesore. Others complain that the audio ads amount to nothing more than noise pollution, and that they disturb the peace and tranquility of natural areas. Maui police say that complaints about loudly playing ads number in the thousands. There’s also the problem of inappropriate items slipping through. Veilad admits that “there were some kinks to work out at first” but emphasizes that complaints about questionable content have shrunk to almost zero.

However, local resident Elizabeth Stonegate says the problem has been an ongoing one for her.

“It’s to the point where I don’t dare drive the van anymore. The problem started when I took my son and some of his friends to soccer practice. I saw people staring as I drove in, and assumed that they were staring at me. As President of the Tanager Lane Home Owners Association I get recognized a lot, it’s actually a little tiring. Anyway, after we stopped and got out I saw what everyone was staring at. My entire van had been turned into a disgusting advertisement for a questionable dating site. Then the audio began and I was mortified. Since then many of my son’s friends have asked if they could start carpooling with us. Even worse, Shelby had the audacity to question my judgment and fitness as head of the HOA. Even though everyone knows she’s still upset about the whole cat carrier incident, she never dared test my authority before. I work hard on projecting a perfect image. I will not be brought down because some company thinks they can make a buck off of lonely soccer parents.”

Brie reiterates that such issues are the exception rather than the rule and says that Veilad continues to work hard to screen their ad inventory. “For most people it’s an easy way to drive without paying for fuel. It offers valuable information to potential consumers, and is the best way available for a business to communicate its message. If you can live with driving a theme car, we’ll pay for the fuel,” she says.