STORYLINE

Plant-Based SSHAM Receives Mixed Reviews In Lahaina

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The processed meat world was turned on its ear this week when SSHAM introduced its first completely plant-based formula, SSHANT. Despite rumors that the bright green loaf was a St. Patrick’s Day stunt, it appears the algae-based flavor is here to stay. While some are calling it the worst vegan-friendly food on the market, SSHAM fans are hailing the new variety as a great meal-time option. The company claims that SSHANT is “…a big first step in food sustainability and tastier plant-based mealtime options.”

SSHAM is probably the last thing on the average person’s mind when they’re planning a meatless Monday menu, but SSHAM CEO Art Pua’a hopes to change expectations. With an estimated 12 million Hawaiians eating at least one vegan meal a week Pua’a is hoping to break into the growing plant-based food market. SSHANT is the company’s first vegan variety and has been an unexpected hit with Lahaina consumers.

“It’s all about sustainability and locally sourced ingredients,” says Pua’a. On the heels of its “regional flavors” product line that saw such varieties as Pineapple SSHAM and the goat-based SSHOAT, the company is betting that SSHANT will be the cornerstone to a whole new group of eco-friendly products.

He says, “Trying to balance feeding a larger population while ensuring minimal environmental impact is a growing concern for us. How our food is produced and what types of food we’re eating can have a significant effect on the planet. Our goal is to have a can of SSHAM in every pantry around the world, and the only way we can do that is with SSHANT. Our revolutionary drying and pressing process combined with locally grown algae from Ananas Farms has allowed us to create the best tasting most sustainable plant-based food the world has ever seen. The future of canned food is SSHANT and we’re more than happy to give everyone a taste of what’s to come.”

Chef Craig Hoomaau, however, disagrees with the SSHAM CEO. The transpersonal plating instructor at the Kokua Wellness Center says that SSHANT is the worst vegan food he has ever come across calling it a “disaster in a can.”

“This wolf in plant’s clothing is devoid of all the things that make a plant-based diet healthy. The pure solar energy that fills most vegan foods is eclipsed in SSHANT with sodium, fillers, and artificial flavors. It is full of sugar, highly processed, and quite frankly has the consistency of hard gelatin. Obesity, heart disease, and diabetes are a huge public health concern that can be combated with a healthy plant-based diet and regular tonal cleansing. Instead of promoting cellular harmony, SSHANT will throw your immune system into chaos. This is not the beginning of a food revolution. The only thing revolutionary about SSHANT is how few nutrients make it through the canning process. I can’t warn the public strongly enough to stay away from this misleading and misguided product.”

One look at the nutritional information on the can does show that SSHANT is incredibly high in fat, sodium, and sugar for a product many consider a “health food”, but SSHAM fans don’t seem to mind. In fact, some consider it a selling point. Streamer and Lahaina resident Randy Wilcox says he likes that SSHANT doesn’t try to change the things that make SSHAM great.

“People don’t eat SSHAM because of how healthy it is. They eat it because it tastes great. SSHANT tastes so much like regular SSHAM that I couldn’t believe it. Like many Hawaiians, I’ve thought about making more plant-based food choices but I didn’t want to be associated with the kind of people who are always talking about how awesome not eating meat is. I mean nobody wants to be the dude who brings the kale salad to the Luau.

I understand that eating more plants and fewer animals might be better for the environment, but who wants to live in a world like that. Sheep are great but I don’t want to become one. Until I found SSHANT I never knew that eating vegan could be cool. I don’t worry at all what my friends will say if I show up someplace with my teeth stained green.

I work better on a high nitrate and sodium diet. It may be a little too gelatinous for my liking but the taste more than makes up for the texture. There aren’t a bunch of added vitamins and minerals to screw up the flavor, just a natural blend of algae, preservatives, and flavored binders. It tastes like science and the sea, not a handful of leaves. SSHANT is vegan food for people who don’t want to be vegans.”

STORYLINE

City Council Votes to Halt Construction of Algae Farm

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Known for delicious pineapples and their one-of-a-kind drone workforce, Ananas Farms is a popular destination for tourists and fruit lovers alike. The hi-tech farm has revitalized pineapple farming on the island almost single-handedly, but their next innovation has run into trouble from the Lahaina City Council. The farm has been building a state-of-the-art algae growing facility for the past six months, with the hopes of beginning production before summer. That goal seems unlikely now, as the city council has voted to halt construction pending a zoning investigation, and an environmental impact study. The farm says they have already filed all relevant paperwork, including a study with the state.

Roy Ananas says, “Algae is not just the food of the future, it has the potential to power homes, clean the environment, and help everyone become self-sustainable.” Ananas says he became interested in farming algae after attending The Hawaiian AG Expo in 2045, but hadn’t been able to seriously explore the field until last year. “The success of the pineapple business has allowed us to really expand the farm and explore other opportunities,” he says.

Roy points out that algae contains twice as much protein as most meat, and is packed with vitamins and minerals.

“It has more beta carotene than carrots and more iron than spinach. It really is a superfood. On top of that, microalgae takes up very little space, can grow in non-potable water or on non-arable soil in a way that reduces greenhouse gases, and without putting pressure on the environment. In addition, as a photosynthetic organism: algae uses sunlight to convert carbon dioxide and water into usable energy, expelling oxygen as a byproduct. I can envision a time when everyone has a big algae tank for food and energy in their backyard.”

Ananas says the algae project was greenlighted months ago, and the county has numerous environmental impact studies concerning the expansion already on file. He says the council’s shift in attitude is due to last month’s shake-up over the trash scandal, and one person, in particular, Bob Abramo.

Despite Roys accusations, Maui District Health Office official Betsy Kaukau says she respects the council’s decision saying, “Where there’s smoke there’s fire, and there’s plenty of smoke regarding the safety of the tanks used by Ananas Farms.” Kaukau says, “I don’t think Roy and his family divulged that they were using some of the same contractors responsible for building the Pilua Shrimp Farm and we all know how that turned out. It was so bad that the FDA got involved, calling it, ‘the most dangerous aquaculture operation the agency has ever seen.’ Thousands got sick from eating their tainted shrimp, and over 500,000 cans of SSHAM, SSHAM Less, and SSHAM Extra Spicy, had to be recalled for public safety. As far as I’m concerned those contractors, and anyone who’d use them, are just as responsible for all those sick people, as the owner who used the toxic shrimp feed.”

Ananas calls Kaukau statements ridiculous, pointing out that the contractors in question specialize in building aquaculture pools, ponds, and tanks. He claims they had nothing to do with the mismanagement responsible for the public health disaster at Pilua. “It’s like saying a tire company is responsible for drunk driving,” he says.

However, newly appointed member of the Lahaina City Council and Chairman of The Solid Waste Resource Advisory Committee Bob Abramo says that too many unanswered questions remain about the proposed algae farm, and the council needs to take a better look.

“If I’m not mistaken, Veilcorp dumped millions of urchins into the water surrounding Lahaina to eat the algae that was killing the coral. Now we’re going to grow more algae, on purpose so WE can eat it? I just have to ask why we didn’t send out a bunch of people who want to make salads out of this gunk, and cut out the urchins in the first place? We’re not talking about Nori wraps or Kombu and a nice dashi broth, we’re talking about pond scum. Our waters are too important to allow what is in essence, a scum factory to operate in Lahaina. Look, if you want to live your life taking supplements, drinking fermented tea, and licking the slime of off rocks to survive, that’s your right. Just don’t ask me to advocate it, or use public funds to support it. Make no mistake, the algae farm is a slippery slope. It’s just a matter of time before they’re pushing “Slimy Sundays” along with “Meatless Mondays”. People did not climb to the top of the food chain to not eat meat two days in a row. Worse yet, is when they try making burgers, and fake-chicken out of it. Thinking of all the children forced to eat green hot dogs at a picnic, breaks my meat-loving heart.”