A little over a month after SSHAM launched its new “Regional Flavors” line with such eyebrow raising flavors as goat infused SSHOAT, and the duck based SSHUCK, a consumer advocacy group has sued to stop distribution of the new products until DNA testing can be done. The watchdog group, “Truth in Labeling” says that over 50% of the samples they have tested do not contain any trace of the animals listed on the packaging. They are seeking an injunction forcing SSHAM to halt production until thorough genetic testing is complete. The Hawaii Department of Health has launched its own investigation into the matter. A SSHAM spokesperson says the company is cooperating fully with authorities, and stands behind the authenticity and flavor of their products.
Many SSHAM lovers were surprised by the sheer amount of new flavors launched last month, and while many were skeptical about their palatability, Truth in Labeling had much more serious concerns. A statement released by the group reads in part, “…..Unfortunately they [SSHAM] have chosen to cut corners, and knowingly use less expensive meats in at least half of the products tested. Customers were told to “Say shalom to SSHLOX in the morning!” However, instead of brined salmon, DNA testing shows that many were eating either carp or shad. We can think of no reasonable series of events in which one of the most prized and expensive freshwater fishes could be mistakenly replaced with species often considered “junk.” We believe SSHAM has intentionally mislabeled their products in an attempt to dupe the public and increase profits. We hope the court agrees, and we applaud the Hawaii Department of Health for their proactive measures.”
Betsy Kaukau, an investigator for the Department of Health, says that food oversight has made great strides when it comes to fresh items, but mislabeling of canned products happens more than most people think. She says the department is currently testing cans purchased at a number of stores from all over Hawaii, as well as samples of the new products confiscated at the factory in Lahaina. Kaukau warns about the dangers of mislabeled food, and claims that consumers need more protections.
“Back in the 2010’s mislabeled fish was a huge problem in the industry. Studies showed that fish was being mislabeled in stores by as much as 87%. One study that looked at 120 red snapper fillets found that only 7 of those fillets were actually red snapper. Thankfully laws were passed and we now routinely DNA test fish in stores and restaurants to make sure consumers are getting what they are paying for. While we’ve almost eliminated counterfeit fish and other fresh items, we dropped the ball on canned and processed food. In my opinion mislabeled food is the single biggest threat we are facing as a society. The lies these companies tell erode away consumer confidence, and can have serious effects on people with allergies and special dietary needs, whether they be medical or religious. It seems like SSHAM is going around slapping a couple of S’s in front of foods, and putting whatever they want in a can, despite the laws put in place to prevent such actions. People worry about war, crime, or the lasting effects of 127, but what they should really be scared of is the ticking time bomb of canned lies waiting to be opened in their cupboards.”
SSHAM denies the allegations and has hired its own independent testing company to sample the entire product line. The controversy comes at a bad time for the company. It was announced just days ago that it was a sponsor of this years upcoming Oktoberfest in Munich, where they planned to unveil their SSHAM infused spatzle, SSHATZLE, to the hungry crowds. “Consumers can count on our products to have accurate labeling, and the shrimpy, salted taste they’ve come to love,” SSHAM says in their response to the lawsuit.
While many have found the allegations shocking, some diehard fans have come to the company’s defense. One such SSHAM fan is John Driscol. The Lahaina native says that the findings were probably a mix-up and that nobody could taste the difference anyway.
“I really like SSHAM. It’s easy to cook in all sorts of ways and comes in it’s own container so there’s no dishes, but let’s be honest. I’ve tried some of the new flavors and they pretty much all taste just like regular SSHAM, really salty processed meat with a slightly fishy finish. They may be slightly different colors or have slightly different textures, but it’s all just ground up meat slurry. Maybe one in a million could tell the difference, but most people wouldn’t be able to tell the difference between SSHOAT or SSHAM First Pressing Reserve. It’s like that Bob’s Best Burger blend you can buy at Big Bites stores. It’s supposed to make the best burgers you’ve ever had, but it’s almost $7 a pound. There’s no way I’m paying that crook Abramo that much for burger. I just saved some stickers and put it on the burger when we have cookouts. Nobody has ever been able to tell the difference. The same is true for these new flavors. There’s nothing bad for you in it, besides the extraordinary amounts of sodium and nitrates I mean. Meat’s all the same once its been blended into a slurry with salt and spices. These people need to relax and not worry so much about what’s in the processed meat product they’re eating.”
