Neki was a once-in-a-century hurricane, with record winds and tidal surges. The storm caused hundreds of millions of dollars in damages, and left thousands in its path without homes or utilities. The hurricane’s devastation has been unprecedented, but so has the vast outpouring of support to help rebuild Lahaina. While most of that has been in the form of food, water, and medical supplies, one company has promised to solve a major problem the county is facing after the storm. The Lahaina based Manimal corporation has offered to rebuild and improve the county’s combined sewer and storm drain system.
Many experts agree that the Lahaina drainage and sewer system was badly in need of an upgrade before Neki. The decades old system was outdated, and unable to keep up with the needs of a booming Lahaina. The hurricane only exacerbated existing issues, propelling them into the spotlight. The city says that by accepting the offer by Manimal, they will be able to return services much faster to the community, and avoid any secondary dangers that the broken system now presents. “While Manimal is rebuilding our wastewater system we can focus on clearing roads, providing shelter, and returning power to residents. It’s a matter of utilizing what resources we have in the best way possible,” says Mayor Albert Cravalho.
Manimal CEO Spencer Kane says that it’s an honor to help the town so instrumental in the story of the drink company.
“As the birthplace of Manimal, Lahaina will always hold a special place in our hearts. When we learned how much damage 100 mph winds can cause, we were blown away. It makes you really appreciate how dangerous ultimate windsurfing can be. I learned about the sewer issues when delivering some emergency Manimal for the relief effort. I couldn’t believe another potential disaster was just waiting in the wings, when it rains it pours! I knew we had do something, so I got together with our best people, and told the Mayor we’d help take care of it, in exchange for branding and marketing rights. He agreed, and our civil engineers have devised an extreme drainage system able to handle the most extreme weather, and I may be biased, but the manhole covers look great!”
A massive marketing campaign has already begun to drum up public support for the unusual agreement. Manimal is running a number of commercials about the project and branded manhole covers have already turned up in a few neighborhoods. While most are happy to have a working sewer as soon as possible, no matter who builds it, there are some who worry that the drink company might cause long-term damage to the system. One resident says, “I appreciate the offer but what does Manimal know about combined drainage systems? My cousin Randy basically lives on Manimal, and I wouldn’t put him in charge of stacking blocks, let alone building something we all count on. I can’t believe the mayor agreed to this! What’s next, the Hailoha Parks Department, or the Abramo Meat Police? Bringing in a B-list celebrity to go over a slide presentation won’t change my opinion on the project either.”
As part of the marketing campaign, Manimal has held a number of informational meetings, hosted by their spokesperson Tony “Half-Barrel” Kahale. Offering a chance to look at various manhole designs and mock-ups of the new system, the meetings have been a hit with residents who’ve been forced to live in shelters. “I’m just spreading a message of hope and hydration,” says Kahale. “As a 19 time World Manimal Drinking Champion, I know a lot about processing excessive amounts of fluids. Manimal and hurricanes can be almost as intense going out, as they are going in, and this new combined sewer design is up to the task. Our “Storm Off” inlets regulate the flow of runoff water to a level that even the old system could swallow, eliminating the chance of future flooding. Knowing how many people were injured because of a lack of emergency shelters, we’ve included a number of refuge rooms in our designs as well. Now, in an emergency, your safety is only a manhole cover away. Worried that you might get bored waiting out the emergency? Don’t be. Many rooms include things like short rails for grinding, quarter pipes to practice basic tricks, and plenty of free standing structures to practice your parkour. It’s our pleasure to provide the residents of Lahaina a sewer system as radical as their lives.”
